Brand kit and images

How Blaze and Pixel make post and ad images that look like your business, not generic AI art.

Before your agents design anything, they build a brand kit for your business once: your logo, colours, fonts, real screenshots of your product, your tone, and facts they may use (prices, numbers, customer quotes). Every image starts from it, so your posts look like you.

How the kit is built

  • The agent reads your website: it takes your logo, your real colours and fonts, and screenshots of your product pages.
  • If your product is behind a login, it asks you for two or three screenshots. Real screenshots make the best images.
  • It shows you a short summary to correct. Tell it anything that's wrong (“our green is #16A34A”) and it updates the kit.
  • Send it a logo, screenshots or a past post you liked any time; it adds them to the kit.

What the images look like

Each image says one thing, with a short headline (seven words or fewer) and your real product. The agent picks a format that fits the post:

  • Hook card: one bold line in your colours.
  • Product screenshot: your real product in a clean frame with two or three callouts.
  • Price comparison: for example “Pay once” against a monthly price.
  • Big number, before and after, or a quote card from a real customer.
  • Carousels for LinkedIn and Instagram: one point per slide.

Images are sized for each platform (square for Instagram and LinkedIn, wide for X), and the agent checks each one before showing it: headline spelled right, your logo and colours, nothing invented.

Which model makes the images

Images come from the AI plan you connected, for example ChatGPT. They use your plan's image allowance, so agents make one good image rather than batches of variations unless you ask for more. If your plan can't make images, the agent offers to connect an image app such as Replicate (pay per image, on your own account).

Nothing made up

Agents only put numbers, prices, customers and quotes on an image when they're in your brand kit or you told them. They never invent a product screen.